Consciously on tour

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Sustainable tourism plays a rather marginal role in the program region – despite recognisable potential. The project wants to tackle this problem and increase both supply and demand of sustainable tourism, by improving the visibility of sustainable operators. The activities in the WPs are composed of an analysis of the program region’s label and sustainable tourism market, the subsequent composition of a tool which helps operators to choose the best fit sustainability label (WP3), transnational advanced training activities (WP4), networking and the institutionalization of an interest group for current and prospective sustainable tourism operators (SMEs) (WP5). The involvement of 30 SMEs as part of 3 pilot regions will not only help to test and optimize the tool, but also set a foundation for the dissemination of the newly acquired competences. Thereby, the public image of the program region’s tourism sector is sought to be changed in a way that puts sustainability at the forefront. In order to achieve such a fundamental change within a whole economic sector, bundling resources on a transnational level is essential.

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