Constantin Film Austria - Determination of the potential grant 2023

ended

The generated fund will be reinvested into release costs (advertising, promotion, marketing and digital costs) in 12 European productions. The advertising and promotion campaigns depend on the core audience of each film. We always create a special marketing strategy for each release. The goal is always to find the perfect campaign that fits best for each title and its audience – starting with a accurate target segmentation and finding the right media mix and the right way to create media and audience buzz for each film. To give some examples: In case of German titles with a well-known cast, we will hold a Press Day for all major newspapers and TV Stations followed by a big Red-Carpet Premiere with cast and talent attending. For titles, that need more promoting, we might offer selected word-of-mouth screenings in cooperation with media partners. With kids’ titles Constantin Film will go into another direction and most likely offer special kids previews on the weekend before the release to create a buzz and good word-of-mouth. Naturally, when it comes to the distribution of our titles, our team is always doing its best to give the films the widest possible release in Austrian cinemas, no matter if the cinema is a multiplex or 2-screen-theatre.