Constantin Film Austria- Determination of Potential Grant 2025

ongoing

The generated fund will be reinvested in release costs (advertising, promotion, marketing and digital costs) of 12 non-national European titles. Depending on the genre of the film and the target audience, we plan film-specific marketing campaigns, including above the line and below the line activities, to reach the target audience of our released films in the most efficient way. Above the line buying focuses on the best possible media mix (which reaches from options in TV, Radio, Print, Out of Home, Online and Social Media). The media plan is always supported by strong below the line activities, which include various publicity activities focusing on local and nationwide press and journalists (these activities include premieres, with and without the Cast, cinema tours etc.). Additionally, to the Publicity pillar, Promotion activities with 3rd Party Promotion Partners and Media Promotion Partners have always been an extra key pillar of our movie campaigns to increase the viewability and awareness of the cinema release. Our film catalogue covers all genres and ranges from arthouse movies, action thrillers, animation, family entertainment, dramas, romantic comedies to horror titles. The company’s objective is to offer a broad variety of movie genres to the Austrian audience. Concerning the distribution of our titles, our team strives to always give the films the widest possible release in Austrian cinemas.