Cooperative SME Operations in the Floriculture Value Chain

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The goal of the project is to help build the capacity of Ecuador's floriculture enterprises to compete in the United States and European markets. Its purpose is to develop, facilitate, and strengthen partnerships and cooperation between horizontally linked firms (floriculture plantations) and enterprises in related fields (transport, inputs, marketing, technical training) in order to heighten the value chain's efficiency and effectiveness. To that end, the project will include the following components: (1) strengthening of floriculture SMEs with export potential; (2) collective adaptation of the exportable supply and training of partnership executives; (3) joint marketing; and (4) dissemination of the linkage model and its outcomes.