Cost-effective and resource-saving smart shower

2026-07-22

Showering accounts for 36% of water and 25% of heating consumption in an average European household. In an average 8.5 minutes shower, nearly 80L of warm and relatively clean water goes down the drain wasting also 90% of the energy used to heat the water. These figures, together with the worldwide water scarcity and energy consumption concerns created a market, within the personal water usage segment, for showering solutions that optimise resource consumption while improving the experience of a comfortable shower. Flow Loop IVS aims to pursue this market opportunity by bringing to market its innovative shower panel (SmartShower) allowing remarkable water (up to 90%), energy (up to 80%) and CO2 emissions (up to 80%) savings. SmartShower is based on a patent pending drain cover allowing retrofit installation, a unique circulation and self-cleaning filter system using standard “off-the-shelf” components, resulting in a solution with outstanding environmental and socio-economic benefits. SmartShower presents remarkable economic advantages such as lower purchase (up to 50%), installation (70-95%) and maintenance costs resulting in a reduced Total Cost of Ownership (up to 57% in a 5-year period) with a consequential lower ROI (i.e. 3.7 years in comparison with 7.5-8.6 years) when compared to competing solutions). SmartShower project is expected to significantly enhance Flow Loop's profitability, with expected revenue of €46M and profits of €26M, 5 years after commercialization. Moreover, the successful achievement of SmartShower objectives is expected to assist Europe in achieving ambitious objectives regarding water and energy savings in the household segment. According to our Business Plan, 5 years after entering the market, SmartShower will enable an average annual saving of 3.8 billion litres of water, 105 million kWh of energy and 30 thousand tonnes in CO2 emissions.

Denmark

2026-02-15