Craft International

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The new heritage craft project will build on the success and on the experience gained from the current phase to create an innovative project using new media and the internet to sell artisan products closely linked to cultural heritage. The partners now know more about how to develop and convert and support artisan businesses and this knowledge will be applied in the new project to extend the partnership and to expand the network of artisans. With the support of the Canadian organisation, there is every confidence that we can continue to strengthen and expand the European network. The project will select viable craft businesses with a particular focus on creating new jobs for young people and for women, but will have four distinct new core activities: to expand the linkages with the tourism promotion in the partner regions; to introduce innovative web-based sales for the member companies and with this improve communication; thirdly, to improve on-site sales facilities, using Canadian experience, fourthly to combine all the experiences in a business model to be used to maintain the network beyond the end of the project.

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