CREA-MEDIA-2022-FILMDIST – European Film Distribution

ended

ADS was established in 2006 as a DVD wholesale company, and started theatrical distribution in 2012. It has since distributed over 200 titles in the country. Currently the company is releasing about 20-25 titles each year theatrically, about 80% of the movies are European production. We specialise in releasing animated/family movies, but we also buy a lot of award winning festival titles. We are an all rights dealing company, ie. we rely on revenues from home entertainment, VOD and TV sales. When we release an European movie our aim is to give a choice for the audience, whether they would like to watch it with the original voice or with Hungarian dub. Usually the arthouse cinemas prefer the subtitled version, while the multiplexes use the dubbed one. Primary we focus on the selling places, so we produce B1 posters and high-scale displays for cinemas. Our company often works with sites which works with movie contents. With these advertisements we can cover those audiences who interested in films and going to cinema. We continuously communicate our titles on our social media platforms as well, because this activity helps us to reach the current movie’s main target audience with accurate targeting. We often work together with embassies and try to organize special screening with them. Besides it our marketing department is working on to find relevant partners for each movies. Hungary has a very strong dubbing culture. With the exception of very small arthouse releases, all theatrical releases are dubbed (in case of some titles we also provide subtitled version). Our goal remains to reach as many high-quality, high-value films release in cinemas. We concentrate on releasing film in all platforms and distribute our films to the widest possible audience. The Creative Europe support enabled us to release more European movies in Hungary and improve the visibilty of these movies in the market. The support means that we can release a bigger variety of European movies and supply cinemas with alternative to local and non-European productions.