CREA-MEDIA-2025-FILMDIST

ongoing

ADS was established in 2006 as a DVD wholesale company, and started theatrical distribution in 2012. It has since distributed over 300 titles in the country. Currently the company is releasing about 25-30 titles each year theatrically, about 80-85% of the movies are European production. We specialise in releasing animated/family movies, but we also buy a lot of award winning festival titles. Our aim is to provide high quality contents for the Hungarian market and try to offset the USA productions. We are an all rights dealing company, ie. we rely on revenues from home entertainment, VOD and TV sales. When we release an European movie our aim is to give a choice for the audience, whether they would like to watch it with the original voice with Hungarian subtitle or with Hungarian dub. Usually the arthouse cinemas prefer the subtitled version, while the multiplexes use the dubbed one. Primary we focus on the selling places, so we produce B1 posters and high-scale displays for these cinemas. Through the years, we have a lot of partners where we are able to communicate our releases. Our marketing team works together with thematic websites and blogs. With these advertisements we can cover those audiences who interested in films and visit cinemas. We continuously communicate our titles on our social media platforms as well, because this activity helps us to reach the current movie’s main target audience with accurate targeting. Wrhen we talk about online activity, our focus is on the creative campaigns, where we are able to involve the audience. We often work together with embassies and try to organize special screening with them. Besides it our marketing department is working on to find relevant partners for each movies. Hungary has a very strong dubbing culture. With the exception of very small arthouse releases, all theatrical releases are dubbed (in case of some titles we also provide subtitled version).