Creating Perspectives: Business for Development (East Africa)

projekt beendet

Creating Perspectives is targeting East African companies that are readyfor the next stage of growth. The partnership between BMZ, BDI and GIZ is business-, solution- and growth-oriented. It tests new models of cooperation between the private sector and development cooperation.The project and its benefitting SMEs collaborate with business membership organisations in all six partner countries of the EAC so thatSME-oriented services can be optimised.Member companies achieve success through individual capacity building:• Training: To prepare them for potential partnerships withGerman firms, the East African SMEs are offered managementtrainings with a focus on international business development.Being implemented by prestigious German training institutesand local trainers – with practical inputs from German firms –they offer the companies a good mix of theory and practice.• Coaching: In order to implement what has been learnedduring the trainings, individual coaching sessions are possible.Even specific technical challenges can be tackled togetherwith experts. If the topic is relevant for sector clusters, groupcoachings can be organised accordingly.• Mentoring: After analysing specific challenges of singleSMEs we try to link them with German counterparts fora mentoring partnership. In addition, cooperation projectideas can be elaborated based on a joint business interest.

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