CRII: Cities Regain Identity and Image

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The unique historical character and identity of many European cities are increasingly threatened by the pressures of standardization (eg. standard design of buildings and urban spaces, building materials). The end objective of this 4 year project led by the city 35 of Hagen (D) together with 7 other medium-sized cities in Belgium, Germany, the Netherlands and the UK, is to enhance their attractiveness by building and improving their image and identity. Transnational working teams (TWT), each piloted by a different city, will explore 4 key areas that shape a city’s identity. Firstly pilot investments will be made around different types of public spaces to give them more identity using innovative design techniques such as light and sound systems. Another facet of city identity concerns its legibility & accessibility both to outside visitors and its residents. Innovative city information systems and new signage will be tested in various pilot locations. A third TWT will look at ways of raising the city’s profile both to external and internal target groups through marketing techniques and information campaigns. But to what extent do local inhabitants perceive the city’s identity and identify with it? A fourth TWT will be looking at ways of getting both businesses and local communities actively involved in promoting their city’s image. The partnership will produce a handbook of good practice so that project results are transferable to other interested cities.

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