Crona 665 Building / Andrade Morettin Arquitetos Associados

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Text description provided by the architects.Designed as an integral part of the so-called “Platina Axis,” the project aims to offer high-quality spaces for work, services, and leisure to the neighborhood and the East Zone as a whole, contributing to the reduction of long and exhausting commutes to historically centralized work hubs in the city. The Crona 665 building occupies a prime location at one of the main intersections of the Platina Axis, between Platina and Vilela Streets. Its neighbors include developments offering a wide range of services such as retail, dining, healthcare, leisure, and residences of various sizes. Located just 150 meters from Carrão Metro Station, with proximity to major access roads, train stations, bus corridors, and bike lanes, Crona 665 establishes direct connections between businesses and people.In the transition from the tower to the base, a more open and generous corporate space is conceived, with double-height areas and extensive balcony sections. At the street level, most of the frontage is occupied by stores, all recessed to provide the maximum possible floor area for pedestrian circulation and use.As an essential component of a business ecosystem aimed at socio-economic development in Tatuapé, Crona 665 stands out not only as an ideal space for large companies but also contributes to the enhancement of the urban environment. Its recessed positioning allows for maximum sidewalk width, providing pedestrians with favorable circulation conditions. With landscaped and shaded areas, adequate lighting, and interesting urban furniture, the building creates a pleasant and safe transition between public and private spaces, fostering interpersonal interactions in the area. The tower's design adopts the premise of "open space" corporate floors, with large and continuous areas, adaptable to various occupancy schemes. To this end, technical and service areas are rationally grouped around the tower’s circulation core, consolidating it as the building's core. The advantage is that the building's perimeter is entirely available for work zones, in direct contact with natural light and surrounding views.