Cultural Capital Counts

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In a world of globalisation and high mobility regions have to compete with other regions all over the world in terms of location factors, preconditions for production or attractiveness as a residence. While many of those factors of attractiveness – such as infrastructure or prices - are temporary and exchangeable, attractiveness based on regional culture and cultural identity is more stable and can neither be copied nor exchanged. A region with a high grade of identification with its specific cultural heritage is unique and therefore attractive for residents, visitors and enterprises. CCC aims to identify, valorise and capitalise the regions' cultural resources, particularly the intangible cultural resources (such as traditions, peoples' potentials, skills, capabilities, practical know-how, expertise & knowledge, active social networks), in order to strengthen the regional identity, enhance the quality of life and increase the attractiveness and competitiveness of the participating regions. Therefore, the project will link the cultural heritage to processes of the regional economy - beyond tourism - and build capacities for an innovative capitalisation of cultural resources, fostering entrepreneurship, investments and innovation, thus supporting the development of enterprises and job-opportunities.

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