Deqingyuan egg

completed

_x000C_Beijing Deqingyuan Agriculture Technology Co. Ltd (Deqingyuan or the company) is a company based in Beijing, China, that produces high quality eggs. It currently houses 500,000 layers and produces and sells 200,000 eggs per day. Its eggs received the “no harmful ingredients” certificate, the “organic food product” certificate, and the “safe agricultural food product” certificate from the government. It is the only egg product that was granted as a “national priority new product” by the Ministry of Technology, Ministry of Commerce, Ministry of Quality Inspection, and Ministry of Environment Protection. The quality of the Deqingyuan eggs is well recognized by the market. The eggs sell at a price that is substantially higher than that of the non-brand, regular eggs and the sales grow rapidly. Deqingyuan’s strategy is to quickly increase its production capacity and market share. It plans to expand the capacity of the layer sheds to house an additional 800,000 birds, which will add production capacity by 500,000 eggs per day.