Determining the potential funding amount and reinvestment

ongoing

Objectives: Our two main objectives are: a) invest parts of the funding into minimum guarantees to acquire new films b) invest parts of the funding in P&A to market the films How to achieve planned Activities Regarding P&A Investment: Our planned investment in P&A (Prints and Advertising) is primarily aimed at increasing visibility and encompasses a broad range of promotional and media strategies. These include community building on social media, branding efforts tied to specific films, and media spending across platforms such as radio, online, television, and print. We also conduct promotional activities on local, regional, and national levels, including festival participation, special events, and cinema tours. How to achieve investment in Minimum Guarantees (MG): MG investments aim to secure new films, either at script stage or through major film markets like Cannes or Berlin. These investments are becoming increasingly important as competition intensifies and well-funded players drive up prices. Strategic early acquisitions help us stay competitive and bring strong titles to the market. Relevance of P&A and MG Investment Activities to the Work Program: These investments directly support the work program’s mission to strengthen the visibility and viability of European cinema. P&A activities help films reach broader audiences and promote cultural diversity. MG investments ensure that high-quality European films are produced and distributed, fostering innovation and diversity across the industry.