Development of East Expertise in Tourism Enterprises and in Training

Closed

The goal of the project was to search for new, stabile partners in the Republic of Karelia and continue product development and the marketing of tourism services directed to the St. Petersburg area. Th e purpose was also to establish new distribution channels and improve marketing effi ciency in the existing distribution network. In addition, the intent was to plan a basic training programme based on technology transfer for tourism entrepreneurs and individuals joining the industry. Th e teaching programme was to include a workshop aiming at increasing the Russia-related expertise of entrepreneurs to improve the effi ciency of marketing and product development. Th e project was also to conduct research on the needs of Russian customers and the demand structure of tourism products to support the effi cient implementation of products..

Medium