Development of sustainable tourism services through joint solutions

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It is proved that the destinations which are located more than one hour-driving away from capital city need to involve more resources, knowledges and capacity to rise the interest of potencial visitors and attract them to spend more than one day in the area. Each of partners is facing this challenge. In the common tourism export market the offer of one separate site isn’t competitive, so almost only opportunity to evolve as a tourism destination is to combine the resources. That is why the partnership is made. Overall objective of the project "AttractiveFORyou" is to develop attractiveness and competitiveness of Latvian and Lithuanian cities through improvement of accessibility of existing tourism services and infrastructure and raising awareness among potencial visitors by promoting joint thematic cross-border tourism routes. During the project following outputs are going to be developed: two joint tourism routes based on active and gastronomy tourism offers, four professional, well equipped, renewed municipal tourism information offices, study trip to participating cities in order to give opportunity for tourism professionals from border reģions to learn some best practise of Project partners, two media and tour operator trips, training manual for guides, attractive virtual tours. The selected target groups are foreign and domestic tourists, potential visitors of routes and sites, media representatives, local municipalities who will be involved in participation in study tour and other activities. By promoting attractive tourism infrastructure, services and products we hope to create a partnership model that will strenghten the tourism development of border regions.

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