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Digital Communications Campaign to Attract Foreign Direct Investment to the Caribbean

Sector: Commercial • Location: Regional

Source: Inter-American Development Bank (IADB)

Project
Implementation

Development and implementation of an online marketing campaign with a focus on investor lead generation and conversion to projects. In deciding to invest, most investors begin their site selection process at the regional level before narrowing their focus to a specific country within the selected region. By promoting the region as a place for investment, the Caribbean will increase the likelihood

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Project Information

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The project “Digital Communications Campaign to Attract Foreign Direct Investment to the Caribbean” is an infrastructure initiative in the Commercial sector, located in Regional. Taiyo aggregates data on it from Inter-American Development Bank (IADB).

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Participants

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Status

Original status

implementation

Taiyo status

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Contact

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Email

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Address

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Description

Description

Development and implementation of an online marketing campaign with a focus on investor lead generation and conversion to projects. In deciding to invest, most investors begin their site selection process at the regional level before narrowing their focus to a specific country within the selected region. By promoting the region as a place for investment, the Caribbean will increase the likelihood of attracting an investor into any given country. This initiative includes the development of regional investor perception surveys, which will inform a regional digital marketing campaign. Regional promotional tools and methods for online promotion will be developed and capacity building for the partners to this project will be undertaken to ensure sustainability.

Original sub-sector

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Original Currency

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Original budget

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Location

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Source

Source reliability

High

Data quality score

100%

Source

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URL

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More Details

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Article Published Date

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