Digital signage with AI powered targeting and analytics software

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This time Ltd. has been working for several years on the development of digital advertising platform, both hardware system (displays) and software, for geolocation advertising in public transportation. Geolocation enables broadcasting specific advertising content on specific location, on specific time targeted for specific clients, which are all parameters predefined and modifiable by the advertiser. The solution has been tested and successfully implemented in GPP Osijek, Osijek’s company for public transportation, with whom This time has signed cooperation contract. Existing monitors were developed for usage in trams, they are 27”, weight 14 kg and can be mounted only from the backside. Software enables remote advertising on multiple monitors at the time, with ability of broadcasting radio stations and releasing audio and video advertising content when predefined geolocation is triggered. The goal of the project is creating a new product, through synergistic effect between existing products and activities of both partners. As a result, new innovative product will be created which will generate significant novelty on the market in international manner and enable both partners competing in both existing and new markets. Partners will jointly develop the product according to the concept, on the foundations of existing platform and their knowledge and experience in area. Jointly developed product will be a new digital signage system, which will consist of multi – purpose monitors for digital advertising (digital signage) and software with incorporated AI (Artificial Intelligence) technology for creating a more personalized experience and providing much needed analytics and metrics. Monitors will be designed so that they are resistant to high/low temperatures, humidity, electricity instabilities, movement, etc. They will come in two sizes (49’’ and 72’’), have ability of mounting from different sides and to work 24/7 365 days in a year and will have a built-in camera and weather sensors. Their design will enable easier reaction when malfunctions occur and easy software update – displays will be separated from processing units. Their versatility will make them adoptable for many different areas and purposes – for public transportation, outdoor marketing as a standalone display, indoor single display use, etc. AI will be implemented to new software through face recognition, which will add a significant value to the product itself, through enabling content personalization in real-time, better analytics and tracking of conversions and measuring ROI of digital signage. Face recognition will have the option of face detection and recognition of sex, hair colour, approximate age and face expression. Software will also have geolocation option and user friendly interface designed for easy management of the content and delivery of all necessary analytical data. The emphasis will be put on making user profiles for both digital signage administrators, as well as for end customers that buy advertising space – so that they both get necessary analytics and reporting. The software itself can be used and sold separately from hardware monitor systems and vice versa. A combination of features – geolocation with face recognition and analytics, will make the software completely unique, since there’s no other digital signage software with all of these features. This way, new products developed through the project will be: 1. standalone software component of the system (for customers that have their own displays); 2. combined hardware (displays) and software system for placement of content on displays. Idea for creating this new digital signage system came from market research and feedback from existing customers. Using the system will reduce administration costs for the customers, enable them to quickly test and iterate marketing tactics, enable them to leverage video content, run relevant ads depending on time of day, current weather, location or public currently watching the display. It will also give customers greater insight into the effectiveness of their digital signage campaigns, bringing them all the necessary analytics for performance assessment and increasing the efficiency of their advertising. As a result, more and more businesses and institutions will seek to adopt the technology.

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