DIGITAL, SOCIAL MEDIA AND USER GENERATED-CONTENT BOOSTING URBAN MANAGEMENT

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INTERACTIVE CITIES is a cutting-edge project proposal aimed to explore how digital, social media and user generated content can improve today´s urban management in the European cities, no matter their size. And this challenge will be tackled in two ways. Firstly, as opportunity to redefine and deepen the concept of citizenship and civic engagement today, providing a path to spark cohesion, commonalities and shared value as well as increasing sense of place. In other words, making the most of the new channels to revisit the relation between the individual and the local community in the digital era. Secondly, as a way to improve the quality of public services, in terms of efficiency and transparency, and even widen the current service chart provided by the local authorities. The international cross-learning on this issue will be organized into three main sub-themes: i) Communicating a city as an attractive tourist destination strengthening its image both locally and internationally ii) communication of business promotion strengthening the city’s conditions through the support of local companies, both the existing ones and the potentially new ones iii) communicating urban development making understandable to a wide audience often very complex technical matters, balancing the involvement of inhabitants in the decision making process and explaining why plans have been approved by the administration.

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