Digitalisation offensive

ongoing

Guests who want to visit East Bavaria and Upper Austria in the future should already find the most tempting offers online. It is irrelevant whether the travel and excursion destinations are in Bavaria or in Austria. Objectives: Making tourist offers in the border regions of eastern Bavaria and Upper Austria more attractive and, above all, also cross-border visible in the digital space is the goal of the large-scale digitisation offensive. 1,000 individual coachings sensitise, inform and motofour tourist service providers for the creation of digital content. A cross-border platform bundles content from Upper Austria, Eastern Bavaria and existing booking platforms. In the end, guests will receive attractive tourism offers in their vicinity, regardless of whether they are located in Bavaria or Austria. Activities: Performing a digitisation check in order to collect the “digital fitness” of tourist service providers. Monitors and evaluates progress in digitalisation. Creation of continuing education offers: Coaching and e-learning platform. Creating engaging digital content: Photos, texts, videos. Bundle tourism content databases from East Bavaria and Upper Austria as well as other existing booking platforms. Results: Digitalisation monitor. 1,000 coached tourist performers. Improved digital appearance of tourist offers. 200 newly bookable tourist offers. E-learning platform. Cross-border platform with tourist offers from the entire border region between East Bavaria and Upper Austria.

Medium