Discover European Treasures

ended

"The action brings together two unique products from the Union. Krokos Kozanis PDO and Magiun de Prune Topoloveni. Partners have worked in the past during the implementation of the multi programme ""Eureka!"" for the promotion of PDO/PGI products in third markets and again united their strengths to familiarize trade channels and consumers in Vietnam and United Arab Emirates with main objective to increase awareness and recognition of Union quality schemes and to increase the recognition of the PDO and PGI logos in terms of authenticity, nutritional and health value. Moreover, they aim to build and increase the quality element of the products identified in their origin as European. Region of origin information constitutes a product trait that is external to the product itself. It serves as a surrogate for product quality, performance, reliability, prestige and other product characteristics that cannot be directly evaluated; to increase awareness of wider food issues for healthy living and lifestyle gastronomy; to develop appreciation and passion for quality food, drinks, and ingredients to enjoy a richer, better life; to raise awareness of the sustainable asset and contribute positively to the “perceived value” of European PDO and PGI products. The action targets, households / consumers, distributors networks and trade and opinion leaders while the action plan include PR activities, website and social media, advertising (print and online), communication tools (publications), events (trade fairs, workshops, restaurant weeks, study trips) and POS Promotion. Total budget of the action is 1,909,791 euro and the coordinator is the Kozani Saffron Producers Cooperative."