Do it like Europeans do

ended

The programme “Do it like Europeans do” is jointly proposed by Lithuanian organisation Baltic Gastronomy Leaders and The Bulgarian Winemaking & Export Association. Target markets of the programme are China, Japan and South Korea. Duration of the programme is 36 months. The main idea of the programme is to provide professionals and inhabitants of the target markets with European ingredients and to teach them making European dishes. The programme is a balanced set of actions mostly attributed to business auditory: importers, wholesalers and retailers. Participation in target market food fairs, B2B meetings, events for professionals and on-line activities are planned to make, expand and maintain good business relationships. However, a set of activities to help distributors with making first steps in the market and directed to consumers (on-line advertising, events for consumers, tastings and information displays at POS) are also foreseen. The main messages of the programme will be about EU organic scheme, PDO and PGI scheme and generic EU quality and safety mechanisms. It will be illustrated by a basket of products, including wines from Bulgaria and diary, spirits, bakery, fruits and vegetables, grain products and other food from Lithuania The main expected impact of the programme is to increase food (the basket foreseen) export from Lithuania and Bulgaria to target markets. Total budget of the proposal 4,709,708 EUR.