Eccellenze dell'olivicoltura europea

ended

EcceOlio is a 3-year, € 4,943 million programme aimed, consistently with the objectives of the Art. 2 of the Reg. 1144/2014 and in line with the Priority of the Work Programme 2018: 1) Strengthening awareness and recognition of European quality schemes, 2) Improve the degree of knowledge of the characteristics of European agri-food products, 3) Improving the consumption of Union food products registered and unregistered under a quality scheme. The target countries concerned are: Italy, Germany and France The strategy to achieve these objectives is based on a mix of activities, targeted to consumers, key opinion leaders, and distribution players, that combines: i) traditional and innovative communication channels, ii) tasting days that allow a direct contact between consumers and EU products, iii) direct communication initiatives targeted to stakeholder and operators. This strategy has been designed to be able to have an effect on the side both of the demand and of the supply: consumers are invited to increase their preference for EU products and suppliers to make available EU products on their shelves. To stimulate both of them, a better knowledge of the EU products is fundamental. The EU olive oil sector, object of this promotional Programme, provides a wide range of specificities that allows Unaprol to illustrate the merits of the EU agricultural products that become the themes of the message of the Programme. These are quality and safety of EU products, thanks to the EU standards of production and rules on traceability and labelling; EU measures to fight counterfeits; EU quality schemes; but also, the protected EU biodiversity that guarantees a wide range of different olive by-products, with several organoleptic features that allow a varied use of these products in the kitchen. The Programme estimates at the end of implementation period a ROI of 1,42 and a 70% of consumers that have increased their knowledge about the EU products are expected.