El futuro está en tu mesa con la eurohoja verde

ended

"ECOVALIA and AGROBIO have been promoting the development of the organic sector in Spain and Portugal for more than 30 years, promoting, educating, disseminating and encouraging the adoption and change, both of producers and consumers, towards more sustainable and healthy food models. Both associations are presented jointly under the TOPIC AGRIP-MULTI-2022-IM-ORGANIC, aimed at promoting knowledge and recognition of the Union's quality regime on the organic production method, being the first time that the organic sector of Spain and Portugal come together to increase awareness and recognition of the European organic certification seal, and the quality regime that it represents. One of the main challenges facing the organic production sector is to achieve a significant and effective differentiation, in the consumer, with respect to the conventional sector. Especially against those ""imitators"" that offer the illusion of a more ""natural"" product, with their own seals and without any type of official certification. According to the 2020 Eurobarometer, recognition of the European organic farming logo is 45% in Spain, and 40% in Portugal, well below the EU average (56%). That is why, thanks to this information and promotion campaign, we will increase the number of people who recognize the EU organic certification logo by 5%, as a result of our campaign under the message “THE FUTURE IS ON YOUR TABLE WITH THE GREEN LEAF, because not all foods are the same: ensure today, the feeding of your loved ones with 100% organic and European products"". And thanks to our tactical actions..., which encompass all consumer contact points, training to future consumers, information to professionals in the distribution chain and Horeca, we will mark a milestone within the campaigns to promote the organic sector carried out in Spain and Portugal. "