Enhancing the growth potential of coastal tourism concentration through an innovative, green and inclusive mobilisation of Med area local assets

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The project aims at providing all the stakeholders involved in tourism development in delicate coastal areas of MED with an Observatory and DSS that help: -to identify the assets on which policy maker should take steps to stimulate the growth of tourism -to identify the challenges that global changes pose to the development of these assets -to design innovative policies that render these areas competitive on the global tourism market, yet satisfying the sustainable tourism criteria. The core of the Observatory (and DSS) is an Database with a strong regional dimension that, rather than gather new statistical information, efficiently uses already existing data and generates intelligent and highly operational indicators of Competitiveness and Sustainability of tourism in the medium and long term. A model will be developed to extrapolate the tourism development potentials in the future taking into account the global changes, such as climate change and the shift of the economic barycenter to the South and the East, that afflict these potentials. Last but not least, also by implementing a limited number of strategies designed through the DSS in the countries that are involved in the project, a number of practical and easily generable guidelines for competitive and sustainable tourism development strategies for the MED area will be delivered.

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