EU Dehydrated fodder from Spain and Italy

ongoing

AEFA and Filiera represent the dehydrated fodder industry in Spain and Italy, accounting for most of the sector exports from the EU. Fodder has been part of the landscapes of Europe for centuries, has a strong positive contribution to environmental sustainability, preserving jobs in rural areas and is an important nutritional basis for productive animal farming. Dehydration is a production system typically used in the EU that makes fodder less vulnerable to weather conditions and improves product hygiene, conservation and transport, making it more suitable to export. EU exports of dehydrated fodder are sold worldwide but with a lower penetration in major markets in the Far East except China. A campaign promoting EU dehydrated fodder in Asia will raise awareness about the European production system and create the conditions for product penetration and sizable sales in consolidated and raising markets. As a result, it can help stabilising production and income in Europe and support the environmental benefits of fodder cultivation while increasing animal farming productivity in the target markets. The main objective of the campaign is to promote and increase the demand of EU dehydrated fodder in Japan, Taiwan, Vietnam and Indonesia. Our campaign aims to enhance the competitiveness of the Union agricultural sector by accomplishing several objectives: 1. An economic return, stimulating additional sales of dehydrated fodder from the EU in the target markets worth EUR 7.38M for the duration of the campaign. 2. An informative return, increasing awareness and knowledge of European dehydrated fodder, production methods and use in at least 1,050 industry professionals and specialised media. The campaign will include activities such as PR, creation of localised websites, advertising, communication tools, stands at trade fairs, technical seminars, workshops and study trips to Europe. The project duration is 3 years, and the budget is 1,118,000 EUR.