EU-THENTIC ORGANIC WINES

forthcoming

THE “EU-THENTIC ORGANIC WINES” PROJECT, PROMOTED BY CONSORZIO TUTELA VINI D'ABRUZZO AND ODG DES PREMIERES COTES DE BORDEAUX ET CADILLAC WAS SET UP WITH THE AIM OF INCREASING THE LEVEL OF RECOGNITION OF EUROPEAN ORGANIC SCHEME, RAISING AWARENESS OF THE INFORMATION THAT THE EU ORGANIC LOGO IS INTENDED TO PROVIDE AND INCREASING EXPORTS BY PROMOTING THE CHOSEN TESTIMONIAL PRODUCTS (ORGANIC WINES), IN THREE EUROPEAN STRATEGIC MARKETS SUCH AS GERMANY, FRANCE AND ITALY. WITH RESPECT TO THE PROJECT TARGET GROUPS, PRIORITY WILL BE GIVEN TO CONSOLIDATING AND EXPANDING RELATIONS WITH PROFESSIONALS, TO ACHIEVE A MORE WIDESPREAD DISTRIBUTION OF PRODUCTS AND ENSURE THEIR CORRECT POSITIONING (BUYERS AND DISTRIBUTORS), AND TO MAKE DIRECT CONTACT WITH THOSE (SOMMELIERS AND WINE EDUCATORS ON THE ONE HAND, JOURNALISTS AND INFLUENCERS ON THE OTHER) WHOSE ROLE IT IS TO EXPLAIN AND PROPOSE ORGANIC WINES TO CONSUMERS. THE STRATEGY TAKES INTO ACCOUNT THE COMMON CHARACTERISTICS AND SPECIFIC DIFFERENCES OF THE THREE MARKETS, DIVERSIFYING AND THEN DIRECTING THE ACTIONS ON SPECIFIC TARGET GROUPS DEFINED THANKS TO IN-DEPTH RESEARCH ON THE RESPECTIVE CONSUMPTION HABITS AND TRENDS THE EXPECTED ECONOMIC GROWTH IS LINKED BOTH TO A GENERALISED INCREASE IN CONSUMPTION OF ORGANIC WINES AND TO SUBSTITUTION AGAINST OTHER NON-ORGANIC OR ORGANIC PRODUCTS FROM OUTSIDE EUROPE.