EU West Mediterranean NaTOUR

ended

The EU WeMED_NaTOUR project intends to focus on West Mediterranean natural marine sites and maritime/coastal destinations to develop transnational eco-smart tourism packages mixing together sustainable, responsible and eco-tourism according to a smart and resilient blue economy strategy, to increase the attractiveness of the destinations in the participant countries, highlighting their unique value to a broader audience of visitors, with specific reference to the “new generations”. The general objective is to design and pilot eco-smart tourism packages for the school-trip tourism market, addressed to primary, secondary schools (students aged up to 16; 3 different age groups: 6-10 yrs; 11-13yrs; 14-16yrs), according to a multidimensional approach, with the strong involvement and collaboration of West Mediterranean tourism SMEs, which will be key to the design but ultimately to the piloting of the resulting tourism packages. The selected West Mediterranean natural marine sites maritime/coastal destinations will be linked together by by their relevance to marine and coastal sustainability, preservation, protection criteria, the ideal destinations for kids/youth to “learn-by-visiting”, enjoying the beauty of landscapes and contributing to preserving their fragile and unique ecosystems. The idea is to offer an immersive learning/recreational trip, comprising hands-on curriculum-linked activities with specific reference to marine and coastal preservation which will be actively involving local tourism SMEs according to their different roles (accommodation and recreational tourism providers; green accommodations; etc.).