EUconomy – Partnerships4Prosperity

ongoing

"The ""EUconomy – Partnerships4Prosperity"" project underscores the vital role of EU cohesion policy in fostering economic development and promoting social inclusion. By focusing on concrete, cross-border initiatives, the project highlights how European integration benefits local communities while strengthening democratic values. By investing in structurally weak regions, cohesion policy not only promotes economic participation but also enhances trust in democratic processes. Through authentic storytelling and accessible content, our initiative brings these benefits to life. Each of the ten planned content packages includes a video, a concise article providing detailed insights, and three targeted social media posts. These are crafted with authenticity, featuring interviews with individuals affected by or involved in the projects, and are complemented by infographics and animations. Thematically, the project covers diverse areas such as sustainability, innovation, vocational training, and digital transformation. It spans regions in Germany and neighbouring countries like Austria, Poland, the Czech Republic, Denmark, and France, showcasing both completed and ongoing initiatives. This approach ensures a comprehensive understanding of the EU's role in fostering regional development. Social media is a cornerstone of the project’s outreach strategy. By employing short, engaging video snippets and visually appealing formats, the initiative effectively reaches younger audiences, making the complex topic of cohesion policy more relatable and accessible. We utilize the services of dpa's division news aktuell, including dissemination via ots and presseportal. These tools, combined with partnerships with European news agencies, enable us to achieve significant reach and impact. To conclude the project, a hybrid press event will be held in Berlin and streamed online. This event will highlight the project’s achievements, featuring a panel discussion."