Europe in Synch 2.0

ongoing

Europe in Synch 2.0 enhances the professional capacity of European artists, composers, their labels and music publishers in the Synch field, Synch being the art of licensing music for the use in audio-visual programmes, whether in film, television, advertising or video-games. Promoting the utilisation of culturally diverse European Music content in new audio-visual productions, Europe in Synch 2.0 will follow up on its 2019/2020 Music Moves Europe preparatory action: It will bring into motion a curated process of educating, of networking, connecting, and communicating, of creative and legal consulting, brokering and monetisation, to open the way towards an optimised Synch business environment for artists, composers and European SME’s. EinS will work towards territorially bespoke, but universal in principle, Synch-business scenarios by bringing together the “Music” (European rights owners and composers) with the “Opportunities” (advertising and TV/ film production, now with video-games also included via the wider expertise of the new Consortium members). The project will feature the EinS Academy, continuing the day-long workshops featuring catalysts from the film, advertising and gaming sectors, it will upgrade the EinS outreach Networking and Prospecting at other creative industry events (including those from client sectors), establish a regular EinS Lab creative industries event, and develop the EinS Platform for communicating and disseminating the project, as well as fostering new connections and synch briefings for EU labels and publishers. A Synch Observatory for the continuous analysis and evaluation will also be launched as part of the project. Europe in Synch 2.0 explicitly implements and supports inclusion and diversity practices, as well as adapting the key sustainable development goals to its music sector activities via a proactive running thread of cross-cutting priorities that will be overseen by one of the Consortium members.