European Active Ageing Challenge

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European Active Ageing Challenge is a 24-month project lead by the Municipality of Carreño, Spain, focused on promotion of health enhancing physical activity and healthy lifestyle for the elderly, digitalisation and innovative practices and inclusion. It aims to promote and contribute to active ageing and physical activity among the European elderly population through innovative strategies at municipality level. In order to achieve this goal, the project involves experts on the topic of innovation and e-learning (EUNIK), app development (CUICUI), several municipalities with heavy involvement in sport and active ageing and ACES Europe. The methodology of the project focused on five work packages (WPs) dealing with project management and implementation, research and challenge design, game-app design and development, challenge launch and dissemination in order to: (1) To contribute to the scientific knowledge on active ageing promotion strategies, good practices and health benefits through extensive research and data collection; (2) To promote new and engageable physical activity promotion strategies tailor-made for European Municipalities; (3) To increase the digital skills and knowledge of European senior citizens by engaging and guiding them in the practical use of a mobile APP; (4) To raise awareness on the need for active ageing strategies and increase the engagement and participation of the European elderly population in physical activity through the creation of an immersive competitive physical activity challenge; and (5) To foster a common sense of belonging and companionship among European citizens, particularly senior citizens, through friendly competition in physical activity-based challenge.