European Culinary Delights!

ongoing

The objective of the Action EuCuDe is to enhance the competitiveness and consumption of the Union PDO (Thouba Thasos, Oltina wines) and PGI (Thasos olive oil, Thasos wine, Kavala wine, Terasele Dunari wine) products, raise their profile and increase their market share in the two target countries (USA and UK). The objective is in full compliance with the general and specific objective (b) and (c) of Regulation (EU) 1144/2014. The objectives of the project are fully aligned with the Farm to Fork strategy as it concerns food products that are part of the European Quality Food Systems, where traditional production, respect of the environment and cultural heritage, are already sustainably practiced as they form part of the quality of the products promoted. The aim of the project is to highlight in particular the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, respect for the environment and sustainability and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions. The project contributes to the common agricultural policy (CAP) by fulfilling the three clear environmental goals, each of which are echoed in the European Green Deal and Farm to Fork strategy: a) It will tackle climate change by reducing greenhouse gas emissions. b) It will protect natural resources. c) It will enhance biodiversity. d) It will contribute to the reduction of greenhouse gases emissions. In order these objectives to be achieved, the consortium will implement promotion activities such as: public relations, social media and printed advertisement, participation in fairs and events, organisation of study trips and cooking shows online events and tastings, targeting distribution channels, multipliers, HORECA professionals and consumers 24-54 years old. The total budget of the action is 3,158,857€.