European Destinations of Excellence –Promotion of EDEN destinations and awareness raising - EDEN SLOVENIA 2015-2017

ended

The main short-term objective of the project is to promote the previously selected EDEN destinations and increase awareness of the EDEN destinations through different communications and promotional activities. The long-term objectives are related to economic prosperity and the regional sustainability of presently less recognised tourist destinations, where the economic growth objective is pursued in such a way as to ensure the social, cultural and environmental sustainability of tourism. The project should also help cope with seasonality issue and rebalance tourist flows towards non-traditional destinations. Target groups as well as a set of activities chosen for this project are the result of past experience of Slovenian Tourist Board (now SPIRIT Slovenia), strategies and working programs of SPIRIT Slovenia on Slovenian tourism development as well as a feedback received from the members of EDEN Slovenia network during joint meetings and events. For the communication and promotional activities the main target groups will be travel enablers at domestic and international level, journalists, different media and overall potential domestic and foreign tourists. The project main activities are promotional and communication activities in order to promote and enhance awareness of EDEN destinations, all these activities are involved in work packages 1,2,3,4 and 5.