European Destinations of Excellence –Promotion of EDEN destinations and awareness raising

ended

After the European Commission started its project for the selection of the European Destination of Excellence (EDEN) in 2006, Croatia has shown the initiative and from the very beginning, has been actively participating and promoting itself as a quality tourism destination of the lifestyle which values the principles of sustainable tourism development. All the above stated Croatian EDEN destinations, particularly the ones located in the continental part of Croatia, are not known to the tourism market (especially not the international tourism market) and due to the lack of finances at the local level, there were no possibilities until now for their more significant promotion, which would contribute to their faster recognition and better positioning on the tourism market. With the aim of positioning these destinations rapidly on the international tourism market, we think it would not be possible to achieve this by promoting only EDEN destinations or by general promotion of Croatian tourism as carried out by the Croatian National Tourist Board to key target tourism markets.