EUROPEAN EGG GAMES

ongoing

The European Model defines how eggs are produced in the EU. It takes the form of about 70 regulations covering, among others, the environmental impact, animal welfare and health, food safety and marketing conditions. The EU Model meets the demands of European consumers on high standards of food safety, quality and the way of production in the EU. EU production systems and marketing standards offer different types of eggs produced in a sustainable way, with a very low environmental impact and generally from a local origin. Egg consumption is part of the traditional diet in all EU countries and is included in the national recommendations and guidelines for a healthy and sustainable diet. Eggs are also very convenient: easy to prepare, consumed in multiple forms and integrated into almost every culinary tradition and diet. It is important to improve consumer awareness of both aspects: the EU model of egg production (characteristics and costs), and the relevance of eggs in our diet Our aim in the campaign is to give consumers the information and answers they need to overcome restrictions and misinformation, in order to choose the type of eggs they prefer, mainly in the target groups with less consumption: families with children and independent young without children. This campaign will contribute to improve consumer knowledge about the EU Model of egg production.