EUROPEAN FILM DISTRIBUTION - GENERATION AND REINVESTMENT 2022

ended

"Application for a Grant that will provide funds to our distribution company, based upon the performance of European films on the market for further reinvestment in the acquisition, promotion and distribution of recent non-national European films in Greece. The European films always held an important role in the distribution policy of our company. Through the years we had acquired European films of established directors such as Ken Loach, Robert Guediguian, Georges Lanthimos, Paolo Sorrentino, Ruben Ostlung to name a few and were always open to new discoveries. We strongly believe that the European cinematographic works strengthen Europe's cultural and linguistic diversity and heritage and by applying for this grant we would like to continue to support and promote in our country the diversity of the European cinematographic works. Our goal is to invest in the promotion and marketing of the European works in order to create visibility and the need for the audience to discover these works. The Covid Pandemic brought a blow to the attendance of films in general but to European films also more specifically. Therefore, going forward, the main challenge will be on one hand to release films that really stand out to the audience eyes and on the other hand, through an effective marketing campaign and our leading position in the market, secure the circuit of theatres that will enhance the performance of the films. By investing in European works that encourage diversity, we want to create again the need for the audience to ""go to the cinema"" as a unique cultural experience, more rewarding and enriching, than the one provided by the platforms."