European Film Distribution

ongoing

Objectives: Our two main objectives are: a) invest parts of the funding into minimum guarantees to acquire new films b) invest parts of the funding in P&A to generate awareness for the films Activities: The planned activities when it comes to investment into P&A are driven by the reach for awareness and include all types of promotion and media spending: Social Media community building, film-specific brand building, Media spend for Radio, Online, TV and print campaigns and all kinds of local, regional or countrywide promotion approaches like festival presentations, special events or cinema tours. When it comes to investment into MG it's investment into new films that we need to buy either on the script or in markets like Cannes or Berlin. That's really helpful, especially as Minimum Guarantees for attractive films increase from year to year, due to players in the market that have, compared to us, unlimited cash to invest. Type and number of Persons benefiting: This number is hard to predict. We have a staff of 6 people working for Pandora Film Medien and are hiring more than 25 free-lancers for different reasons per year. Furthermore it's the producers and / or the world sales companies of the films we are acquiring. And also of course all German cinema owners that show our films and generate revenues with them. So the number is quite huge. Expected results: Our current slate features top class arthouse titles from A. Dresen, A. Sissako, R. Hamaguchi and some highly interesting upcoming titles we are in current discussions about. So we expect those films to perform remarkably well in the German cinemas with admissions of more than 100.000 per film. Type and number of outputs to be produced: The type of output is crystal clear: Pandora stands for arthouse films that premiere in Berlin, Cannes or Venice. Our number of output will increase in 24 and 25 up to six or seven films per year. As we've restructured our acquisitions, we will release more European films.