EUROPEAN QUALITY WINES: TASTE THE DIFFERENCE

ongoing

“EUROPEAN QUALITY WINES: TASTE THE DIFFERENCE” (TTD.EU) is submitted by two representative wine trade organizations from Italy (UIV - Unione Italiana Vini Servizi Soc. Coop.) and Spain (OIVE - Organizacion Interprofesional del Vino de Espana) and it is addressed to United Stated of America and China. Its objectives have both an economic and informative return: on one side the project aims at increasing trade operators’, influencers’ and consumers’ awareness about European Quality Schemes (and the related logos) and Italian and Spanish quality wines, highlighting the specific features of quality schemes as PDO and PGI; on the other side it aims also at increasing Italian and Spanish quality wines market share in the select target countries. The project is mainly addressed to professionals and influencers, considered as strategic target groups for the spreading of European wine knowledge and culture; it wants to be a promotional and information programme aiming at discovering European Quality wine through a balanced mix of actions as the participation in the trade fairs, press events, study trip to Europe and other useful activities, supported also by a clear and simple message based on concept and value as Land of origin, Tradition, Quality, Wine and Europe. Italian and Spanish quality wines become important case histories in the activities. Activities will be developed during a three years period, starting from 2020 till 2022, and it will be required a total budget of 6.8 Million €.