European Semiconductor Cluster Internationalisation Project

ended

The cluster partnership ESCC wants to implement the third country internationalization strategy as defined within the Silicon Europe project. The three objectives are: 1. Support electronics companies, and more in particular the SMEs to be present in foreign markets either for business or partnership. 2. Attract foreign investment money or actors missing in Europe’s value chain. 3. Promote the European electronics industry worldwide. Therefore the cluster partnership will implement and further develop relationships with selected regions outside Europe. Taiwan and USA have been selected as the first two regions. A third region will be selected during the project. For each region a relationship will be implemented first. Aim is to get a good understanding of the local market, identifying the relevant events and to set up a bridge head. During the next phase, the collaboration development, we will support the SME’s to take advantage of the relationship that has been implemented. Matchmaking activities have to be considered. Examples are a Business to Business matchmaking, possibly before or after an important event, a trade mission with visits to selected companies, organizing a visit of foreign companies to Europe and also matchmaking with potential investors. These activities should preferably be executed in cooperation with organizations like EEN or Foreign Trade Organizations in order to give optimal support to the SME’s. In order to promote the electronics companies from the ESCC regions, a marketing communication plan will be made and executed. Silicon Europe will be the common brand under which the micro- and nanoelectronics ecosystems in the six participating clusters will be promoted on global level.