European Week of Sport 2021 in Hungary

ended

"The 7th EWOS in Hungary will take place between 23-30/09/2021 aiming to promote sport and physical activity across the whole country, while the #BeActive campaign will spread the message of active lifestyle for 12 months. The Hungarian Leisure Sport Association (HLSA), as national coordinating body ensures the main coordination, event organisation and communication activities of the project. The Family Sport Festival will be organised by HLSA at the beginning of September as the „warm-up” event for EWoS. HLSA will also organise the #BeActive Night which will be the official flagship event of the project. This multisport festival calls every age group in the centre of Budapest, but an online format of the event is also prepared. Events organised by the member and partner organisations of HLSA are also part of the project. Cooperation with Hungarian spas and so far involved partners is planned to go on in 2021. In order to strengthen the local reach out of EWoS several stakeholders (e.g.: members of HLSA, municipalities, sport federations) will be addressed to organise events on local level. Hundreds of programs are expected to be registered at the national EWoS website. The site will be one of the main monitoring tools. The #BeActive message will be promoted after the Week on HLSA’s further events (World Walking Day, Challenge Day etc.). The Senior Move Experience program and the Moveplay platform are two online initiatives which will promote the #BeActive lifestyle through the whole project period. Regular appearance of the #BeActive elements will be ensured during the campaign. Professional communication will be managed by a subcontracted PR company. The company will also play an important role in the evaluation and dissemination of the results. The main events are designed to have a flexible format so we can react in case of a pandemic situation or other type of risks. "