European Week of Sport 2021 in Poland

ended

"The Polish Ministry of Sport and Tourism is the National Coordination Body for the EWoS in Poland, held from 23 till 30 September 2021. Activities under the EWoS 2021 will focus on a broad, grass-roots activation of the Polish society. Our goal is to ensure the high level of participation in sport and physical activity in Poland. Our initiative aims to promote visibility for the EWoS idea through centrally-developed #BeActive campaign and to spread the message all over the country. When creating EWoS 2021 organization plan we have based on the three main pillars: First of it will be the creation of the network of local and regional events, that will be organized under the name of European Week of Sport. To ensure the transparency in organized events (map of events) for which we are planning to create on-line EWoS registration platform that will be available on our dedicated website (www.etspolska.pl). The first 200 events, promoting the EWoS 2021 and registered at the EWoS website, organized in the period from 23 to 30 September will be provided with a set of promotional materials. The second pillar is the organization of the main event whch will be organized during the weekend of 25-26th of September. The sport activities during the event will be dedicated mostly to the following target groups: children, elderly people, people with disabilities. Our last pillar refers to the media campaign that will strengthen the promotion of the #BeActive idea. Thanks to the use of various channels (social media, tv channels, website) we will be able to promote widely the concept of the EWoS 2021 and to encourage people to be active and to participate in events organized under the umbrella of EWoS in Poland."