European Week of Sport Denmark 2022-2023

ended

"The overall aim of this project is to deliver the European Commission initiative “European Week of Sport” for the years 2022 and 2023 in Denmark, as the designated National Coordinating Body. Specifically, the project objectives for Denmark are to: 1) Deliver and support engaging and inspiring sport and physical activity events which are accessible to a wide range of target groups, and which can inspire participants and spectators to #BeActive. 2) Increase awareness of the benefits of sport and physical activity and the #BeActive messages. 3) Build capacities and support actions that enable sustained sport and physical activity promotion to #BeActive, year-long. To deliver towards these objectives, we intend to organise the work according to four work packages, in particular by delivering Events in the years 2022 and 2023, Coordination and Communication activities. With the aim to engage at least 600.000 Danish citizens in #BeActive activities each year, we intend to build on the strong national partnerships with the leading sport organisations in Denmark (in particular, DIF, the Danish Sport Confederation; DGI, the Danish Sport for All Association; the Danish Federation for Company Sport, and the Danish School Sport Federation) and to strengthen the cooperation between the existing Danish physical activity campaigns, including ""Danish week of movement"" launched in 2021. In this context, engagement in a media partnership with the national broadcasting corporation, DR, is also foreseen. #BeActive Night events will be organised and #BeActive Award open call promoted on all owned and relevant partners' media."