Exercise and Cultural Cooperation & Exchange

Closed

The project goal was to plan an operational model that could be used to promote cooperation in sports education culture between Joensuu and Russian Karelia and the St. Petersburg area. Different types of exercise camp trips from Russia to Joensuu for children, young people and senior citizens would be implemented in the project. The intention was to plan a sports-related programme for the camps which would be used to introduce the young people and their guardians to the exercise and other culture of North Karelia. The Eastern Finland Sports Institute would be responsible for the camp programmes and their marketing in Russia would be handled by the cooperative partners in the project. Marketing was to be targeted at sports organisations and schools. The goal of the project was to increase exercise-related travel in the Jounsuu region by 1,500–2,000 overnight stays.

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