Exhibition Hall Expansion at Alliant Energy Center

planned

The project involves expanding the Exhibition Hall at the Alliant Energy Center by more than 382,000 square feet over three construction phases. The expansion includes extending the hall to the north and south, adding a hotel connector, updated entrances, and pedestrian spaces. Several existing buildings, including Dane County Public Works administrations and storage buildings, and the William H. Ferris Center, will be demolished to make room for the new additions. The project is part of a broader master plan to modernize the facility with future upgrades to the Veterans Memorial Coliseum and additional mixed-use development.