Expanding Consumer Participation in Consumer Electronics

awarded

ERI will work with a multi-stakeholder group to address barriers for both individual consumers and commercial collectors to collecting, packaging, and recycling batteries and battery containing consumer electronics. The high-level objectives of the Project are to: Develop a web-based educational platform that will provide regional guidance for both consumers and collectors on the importance of recycling electronics, guidance on data security, proper packaging safety, regulatory labeling, reporting, and finding local sites to recycle electronics; and Increase participation on the platform through a national multilingual advertising campaign utilizing digital and video ads, utility bill inserts, physical billboards, and social media.