Experience It at Koli!

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The most essential goal of the project was to develop the sales prerequisites for vacation properties and for travelling between North Karelia, the Republic of Karelia and St. Petersburg. The project intended to develop the Koli region’s tourism services and their marketing and sales in order to meet the demands of Russian tourists in cooperation with travel agents in the St. Petersburg area and the tourism committee of the Republic of Karelia. In addition, the ‘An hour from Koli’ tourism product in cooperation with Karelia Expert Matkailupavelu Oy, a travel service company in the region, was to be developed together with tourism companies in the Pielinen Karelia and Joensuu regions. The project would attempt to strengthen the tourism image of the Koli and Pielinen Karelia region and to create new connections with travel agents and tourism service providers in the St. Petersburg area and with the vacation property market in Russia. In addition, permanent sales channels and systems were to be established, in connection with Karelia Expert, for tourism products and systems for Russia. A further goal of the project was to assess and implement a service system intended for the sale of vacation home properties in order to sell plots and holiday homes to Russians and to produce marketing material in Russian.

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