EXPERIENCIAS PIRENAICAS, EMOCIONES MEDITERRÁNEAS

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EPirEMed is a step forward in the tourism integration process in the eastern Pyrenees. The cooperation between the leading public and private stakeholders will bring about a joint strategy dedicated to the visibility, product development, and marketing of the products of rural and mountain tourism. EPirEMed is built upon three axes: - Creation of new joint touristic products (coherent integration of existing assets on both sides of the border), together with combined ones (including accommodation, touristic routes, gastronomy, and sustainable mobility proposals). - Harmonisation of the criteria governing the visibility and quality of the touristic products in these sectors (quality standards, professional training, labels), which are currently uneven. - A single joint marketing and promotion strategy: through the cooperation between booking centrals (which will sell the products) and public stakeholders dedicated to tourism promotion, thus creating a one-stop shop for consumers. EPirEMed will select and create holiday packages based on two priorities: sustainable mobility and deseasonalisation, combining rural tourism (a key sector for a socially sustainable strategy) with sustainable transport alternatives, also promoting new flagship cross-border touristic products, such as the trans-Pyrenean Barcelona-Tolouse railway.

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