Experiencing Emerging European Destinations - EDEN 2015 and beyond

ended

The project proposal entitled Experiencing Emerging European Destinations: EDEN 2015 & beyond aims ‘to raise awareness of the EDEN Project & increase visibility of the European Destinations of Excellence’. The promotional campaign & awareness raising activities will aim at building a continuation of the previous two projects, which focused on the promotion & awareness raising of EDEN destinations. The project aims at organising an International Conference so as to promote EDEN destinations in Malta & Gozo, & ultimately to promote the EDEN brand. The conference will also include the participation of journalists/travel bloggers who will then publish an article on EDEN destinations in Malta & Gozo. Furthermore, it is also envisaged to invite between two to four EDEN destinations that have successfully implemented a project & are commendable for their best practices. Travel traders will also be identified & invited to attend the conference so as to foster future promotion of as well as tap into qualitative tourism flows towards these destinations. Furthermore, the proposal aims to identify & select a tourism expert so as to create an EDEN travel itinerary. This programme will include all six EDEN destinations in Malta & Gozo & aims at creating an EDEN package which can also serve as a model for the creation of further EDEN packages by other EDEN destinations (across the EU). The project will aim to deliver the following outcomes: •Increased awareness of the EDEN Award & EDEN destinations in the target markets, that will trigger higher number of potential tourists arrivals & local spill-over revenues; •Increased recognition of diversity, uniqueness & quality of each EDEN destination in the target markets; •Approval & implementation of agreements between travel enablers & EDEN destinations for promotional activities for the duration of the project. Travel enablers are envisaged to raise tourists’ awareness, attitude & purchase intentions towards the EDEN destinations.