Extending Financial Services Directly to Rural Jamaican Farmers Direct2Client

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The St. Thomas Co-operative Credit Union¿s (STCCU) Direct2Client project aims to bring financial services the rural farmers in Eastern Jamaica, through the design and implementation of appropriate services and the use of technology, agents, a value card system, ATMs, and other channel options. The Direct2Client project aims to design and deliver STCCU services closer to the rural areas of Eastern Jamaica, allowing new rural customers to receive newly-targeted product offerings through new delivery channels. STCCU envisions that rural and agricultural clients who receive new agricultural loans will be able to use a cashless system to purchase production inputs from local vendors and suppliers through the use of a debit card system, and all clients will be able to directly access services through new delivery channels.