Fandango Sales reinvestment on the acquisition and promotion of non-national European films

ongoing

Thanks to the European Film Sales fund, Fandango Sales plans to continue the trend started in recent years, increasing the non-national European films in the line-up and investing in their promotion. Fandango Sales will reinvest the funding, in case it is awarded, in the acquisition of new European non-Italian titles, and in the promotional activities implemented for their international distribution. We plan to invest the 75% of the budget on Minimum Guarantees which will reinforce the company’s position on the international market. The remaining part of the resources will be allocated on the marketing materials and promotional activities, on the occasion of the international premiere of the film.